6/18/2023 0 Comments Social media meta tag![]() Use of Company Name – use your company name at the end of the title tag separated by a pipe to help strengthen your brand recognition, like this: Targeted Keyword + Title Tag Description | Brand or Company Name.This practice can help searchers see how your content relates to a unique search query, especially when Google bolds those terms within the results. Keyword Placement – try to use any targeted keywords earlier in each meta title tag.However, don’t use more than 1 or 2 or you’ll risk diluting the topic of the page or possibly get penalized for over-stuffing with irrelevant keywords. Keywords – you should include pertinent keywords in your meta title tags.While use of 55 characters is a good rule of thumb, it’s still possible that your meta title could truncate in search results or when shared on social media. Thus, the exact character limit will depend on the letters used in your title tag. Length – each meta title tag should be no more than 55 characters, including spaces.When you write meta title tags for each page of your website, you need to pay attention to the following details: Make sure that each meta title tag and meta description tag is unique from all others on the website.Write your meta title tags and meta description tags with people in mind.When you create meta title tags or description tags there are certainly rules of thumb that should be followed to ensure the information is properly picked up by search engines and displayed appropriately.įor both meta title and meta description tags, it’s important to bear the following guidelines in mind: Meta title and meta description tags in shared social media posts How Should You Use Meta Tags? When you add meta title tags to each page of your website you help to eliminate guesswork for search engines, minimize irrelevant traffic and assist meaningful visitors with finding your content in search result pages (SERPs). And, with the title tag as a known ranking factor, it’s important to identify them for every page of your website. The title tag appears in multiple places, including the browser window tab, the main page link in search results and also pulls through when a page is shared via social media. For example, the title tag of this page is What Are Meta Tags? | Deep Footprint. In many cases, the meta title tag may be made up of the topic of a page along with the company name. Just like the title of a book, the meta title tag offers a straightforward synopsis of what a particular page of content is all about. The detail of each meta tag is then displayed in web browser tabs, in search results or simply shared directly with search engines.įor this post, we’ll concentrate on meta title tags and meta description tags. Rather, there are multiple types of meta tags that identify unique categories of website information or topics of content. There’s not actually a singular, all-purpose meta tag. What Are the Different Kinds of Meta Tags? ![]() Determine which pages and links on your site are crawled by search engines.Influence how your website is indexed by search engines.Send more purposeful and well-suited traffic to your site.Control the information that is displayed about your website in search results.Help users determine relevant content within a sea of search results.When you use meta tags on your website, you can: In turn, these details help search engines return web pages in relevant search results and help users determine if a search result is related to their search. Although the details of each meta tag aren’t actually displayed alongside the content of your website, the information they contain is picked up by search engines and shown in various places within the browser and search result pages. Meta tags are HTML snippets of code that can be added to each page of your website to identify website details for search engines and users. To get the most out of the time you spend writing meta tags and to ensure they do their job properly, let’s run through some of the basics. They are an important fundamental for an SEO optimized website and should follow the latest industry guidelines. Meta tags are a group of elements that help to “catalog” and describe different components of a website.
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